Our mission is to spread the gospel of Jesus Christ to the whole world, and look stylish doing it. Our products are designed to be a ministry all in themselves and start conversations with those around you to provide opportunities to win souls.

Our brand was developed around the idea of a covenant way of life. When we become children of God we enter a covenant in which we serve God and become his ambassadors to the world and in return he redeems us and gives us power to go out and fulfill our mission. Our products and brand is designed with this in mind, providing you a tool in which you can go out and be a living witness of Jesus Christ and the Covenant Way of Life.

Most products are designed to turn a profit and nothing more. When we built our brand we had ministry in mind. We wanted to offer a product that not only was stylish and comfortable to wear in your day-to-day, but was also a form of ministry all in itself. When you buy our products it provides opportunities to witness to anyone you come in contact with and start conversations that could lead to soul winning opportunities.